Engagement Rate (ER) serves as a vital metric for assessing the level of engagement within an influencer's audience. A lower engagement rate suggests a lack of resonance with the content, potentially indicating the presence of inactive or bot followers. Utilize our Engagement Calculator for TikTok to analyze specific profiles, conducting a free follower check to identify any presence of fake followers.
Free TikTok Engagement Rate Calculator
Calculate the Engagement Rate for any TikTok account with our free ER calculator. Get a complete TikTok report with audience insights by
creating a free Heepsy account.
Example
Engagement Rate
4.7%
Followers
4.3M
Likes/video
102K
Comments/video
8K
Frequently asked questions
Engagement on TikTok encompasses any interaction initiated by a user with the content of the account, including likes, comments, and views. At Heepsy, our free TikTok engagement calculator provides a clear and efficient measure of engagement. For each of the last videos on TikTok, we calculate ER as (Likes + Comments) / Followers * 100% and take the median result. This ensures that videos with exceptionally high engagement do not distort the engagement rate.
The typical Engagement Rate (ER) on TikTok varies depending on the number of influencers associated with an TikTok account and has changed in recent years. As of 2024, the overall average TikTok engagement rate stands at 0.6%.
While having a high engagement rate is certainly good, you should be wary of accounts that have an average engagement rate that is too high. Typically, accounts with an ER of 25% or higher are suspicious of having increased it artificially. Their audience may include fake or bot accounts that automate the likes or comments that they receive.
